01Brand
Brand
We developed a brand that could carry the team’s existing industry knowledge into the consumer market while presenting the business in a fresh and distinctive way.
Client
Valour
Services
Brand development, showroom launch, website development, founder-led content, showroom content, social media, paid advertising and ongoing marketing management.
30+
Years of experience
in the tile and bathroom sector
in the tile and bathroom sector
The challenge
Valour was a new brand, but the experience behind it was not new.
Through GBS, the team brought more than 30 years of experience in the tile and bathroom sector. They understood the products, the industry and what customers needed.
What they did not have was a consumer-facing brand.
There was no established B2C presence, showroom, website, social media audience or sales history under the Valour name.
The challenge was to turn that experience into a clear and credible retail brand that customers could discover, trust and visit.
What we did
We helped build Valour’s B2C presence from the ground up.
Showroom
We supported the opening of the showroom, creating a physical space where customers could explore the products and benefit from the team’s experience directly.
Website
We also launched a new showcase website designed to present the brand, its product range and its showroom clearly online.
Founder-led content
Through founder-led content, we brought more than 30 years of experience to the front of the business.
The content gives customers practical advice, explains important product decisions and shows the knowledge behind Valour.
The outcome
We continue to manage Valour’s marketing month to month, bringing the brand, content, social media and advertising together under one clear direction.
01
Experience turned into a consumer brand
More than 30 years of industry knowledge now sits behind a clear and credible B2C identity.
02
Founder expertise made visible
Founder-led content allows customers to see the knowledge and experience behind the business.
03
A new market presence
Valour went from having no consumer footprint to an operating showroom, showcase website and active social media presence.
1,600+
An audience built from zero
Valour has grown its social media presence to more than 1,600 followers.
05
More reasons to visit the showroom
Regular showroom content and paid advertising keep the products visible and encourage potential customers to experience them in person.
06
Consistent monthly marketing
Valour has an ongoing marketing operation rather than relying on occasional campaigns or disconnected activity.
