Making a premium mattressthe smart choice in Malta.

Client

Huggah, a Maltese sleep technology brand built on patented Zetic® foam.

Services

Brand and creativePaid socialGoogle AdsShopify developmentEmailSEOReporting

+181%

Revenue growth
Q1 vs Q3 2026.

The results

Q1 vs Q3 2026.

+181%

Revenue growth

73%lower

Cost per lead

+155%

Visits to the online store

+43%

Orders

The challenge

One product. A premium price. Startup budgets and a relatively small market where people want to lie on a mattress before they buy one.

And an impressive patented technology, Zetic® foam, that requires deep explanation and differentiation.

What we did

We built marketing funnels that raise awareness, educate the market and lead people to two clear paths to purchase: buy online, or book a free sleep consultation at a showroom.

Raise awareness

Educate the market

Two clear paths to purchase

Buy online

Book a free sleep consultation at a showroom

Paid social · Google Ads

We led with the problems people actually have.

Back pain, waking up tired, a restless partner, sleeping hot. Each became its own ad angle with a dedicated landing page.

Content Digital

Ad angle

Huggah ad: Not all mattresses are built the same

Huggah ad: Sleep without disturbing your partner

Landing page

Paid social · Static ads

One clear message per ad.

Education on Zetic® foam, customer reviews, showroom offers and partnerships with BoConcept and ME Malta.

01 / 11

Brand and creative

We put the founder in front of the camera.

Short, science-led videos with Keith Azzopardi, who co-created Zetic®, explain in plain words why the mattress feels different.

Brand Content

Brand and creative · paid social

Then we gave the brand more faces than its founder.

Alongside our UGC creator programme, where real people film their own nights on Huggah, our team produces content built for brand awareness and sales.

Content Digital