Case Study
Karrari
Case Study
Karrari
Industry
Furniture E-commerce Retail
Services
Brand Strategy
Content Creation
Social Media Management
Ads Management
+67%
Annual Revenue
Strategic content and campaign scaling led to a significant increase in monthly recurring revenue.
45x
Return On AD Spend
Targeted paid ads delivered an exceptional return on ad spend, generating €45 in revenue for each €1 spent.
+22%
Average Order Value
Focused product positioning and premium messaging helped increase average order value across campaigns.
Client Overview
Karrari is a Maltese furniture brand offering a refined collection of design-driven products for modern interiors. Although the brand had an active Shopify store, its digital marketing lacked structure and direction, with previous marketing efforts resulting in inconsistent results and unclear brand messaging. Karrari approached Sharphawk to professionalise its digital approach, streamline ad performance, and elevate brand presentation across social and ecommerce channels.
Problem
While Karrari had already built an ecommerce foundation, their growth was being held back by a lack of strategy and cohesion. Ads were being run without real structure, creative lacked consistency, and social content wasn’t aligned with the brand’s premium positioning. Without a clear performance framework, results were unpredictable and scalability was limited.
Solution
Sharphawk stepped in to rebuild Karrari’s digital presence from the ground up. We began by refining their brand narrative and creative direction to better reflect their product quality and ideal customer. Social media was restructured with a strategic content plan, balancing styled lifestyle content and product spotlights building brand equity and trust. On the performance side, we overhauled their ad strategy — building full-funnel Meta and Google Ad campaigns, optimising budgets, and introducing creative testing systems to find what truly converted. Alongside this, we developed and implemented structured email flows to support retargeting and long-term revenue growth.
Results
The Outcome
Results
The Outcome
What sets this partnership apart is the compounding momentum we built across every digital channel. Our ad strategy, underpinned by aggressive A/B testing and daily optimization, delivered a return on ad spend (ROAS) of over 2,500% on Google Ads alone - achieved with an average cost-per-click of just €0.19. We slashed Karrari’s cost-per-result by over 50%, cut cost-per-purchase rates by more than €3 in some cases, and maintained conversion costs as low as €6.60 per purchase.
Overall, the website saw 587,000 sessions during the period - a 41% increase compared to the previous year, with a surge in key user events (+172%) and an average session duration of 4 minutes and 27 seconds.
What sets this partnership apart is the compounding momentum we built across every digital channel. Our ad strategy, underpinned by aggressive A/B testing and daily optimization, delivered a return on ad spend (ROAS) of over 2,500% on Google Ads alone - achieved with an average cost-per-click of just €0.19. We slashed Karrari’s cost-per-result by over 50%, cut cost-per-purchase rates by more than €3 in some cases, and maintained conversion costs as low as €6.60 per purchase.
Overall, the website saw 587,000 sessions during the period - a 41% increase compared to the previous year, with a surge in key user events (+172%) and an average session duration of 4 minutes and 27 seconds.
What sets this partnership apart is the compounding momentum we built across every digital channel. Our ad strategy, underpinned by aggressive A/B testing and daily optimization, delivered a return on ad spend (ROAS) of over 2,500% on Google Ads alone - achieved with an average cost-per-click of just €0.19. We slashed Karrari’s cost-per-result by over 50%, cut cost-per-purchase rates by more than €3 in some cases, and maintained conversion costs as low as €6.60 per purchase.
Overall, the website saw 587,000 sessions during the period - a 41% increase compared to the previous year, with a surge in key user events (+172%) and an average session duration of 4 minutes and 27 seconds.
Industry
Furniture E-commerce Retail
Services
Brand Strategy
Content Creation
Social Media Management
Ads Management
+67%
Annual Revenue
Strategic content and campaign scaling led to a significant increase in monthly recurring revenue.
45x
Return On AD Spend
Targeted paid ads delivered an exceptional return on ad spend, generating €45 in revenue for each €1 spent.
+22%
Average Order Value
Focused product positioning and premium messaging helped increase average order value across campaigns.
Client Overview
Karrari is a Maltese furniture brand offering a refined collection of design-driven products for modern interiors. Although the brand had an active Shopify store, its digital marketing lacked structure and direction, with previous marketing efforts resulting in inconsistent results and unclear brand messaging. Karrari approached Sharphawk to professionalise its digital approach, streamline ad performance, and elevate brand presentation across social and ecommerce channels.
Problem
While Karrari had already built an ecommerce foundation, their growth was being held back by a lack of strategy and cohesion. Ads were being run without real structure, creative lacked consistency, and social content wasn’t aligned with the brand’s premium positioning. Without a clear performance framework, results were unpredictable and scalability was limited.
Solution
Sharphawk stepped in to rebuild Karrari’s digital presence from the ground up. We began by refining their brand narrative and creative direction to better reflect their product quality and ideal customer. Social media was restructured with a strategic content plan, balancing styled lifestyle content and product spotlights building brand equity and trust. On the performance side, we overhauled their ad strategy — building full-funnel Meta and Google Ad campaigns, optimising budgets, and introducing creative testing systems to find what truly converted. Alongside this, we developed and implemented structured email flows to support retargeting and long-term revenue growth.
Results
The Outcome
What sets this partnership apart is the compounding momentum we built across every digital channel. Our ad strategy, underpinned by aggressive A/B testing and daily optimization, delivered a return on ad spend (ROAS) of over 2,500% on Google Ads alone - achieved with an average cost1per-click of just €0.19. We slashed Karrari’s cost-per-result by over 50%, cut cost-per-purchase rates by more than €3 in some cases, and maintained conversion costs as low as €6.60 per purchase.
Overall, the website saw 587,000 sessions during the period - a 41% increase compared to the previous year, with a surge in key user events (+172%) and an average session duration of 4 minutes and 27 seconds.
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