Making Maltese booksfeel relevant again

Client

Merlin Publishers, one of Malta’s best-known publishing companies.

Services

Brand positioning, founder-led content, author content, event coverage, book content, social media and Meta advertising.

+444%

Online sales
vs previous year

The challenge

Merlin Publishers has a long history in Maltese publishing.

However, the brand needed to become more recognisable and build a clearer connection with modern readers.

The wider challenge was cultural.

For many people, books in Maltese were associated mainly with school or with stories that did not feel relevant to them.

Merlin Publishers needed to challenge that perception.

The goal was to show that Maltese books can be contemporary, entertaining and worth choosing, not because somebody has to read them, but because they genuinely want to.

What we did

We built the marketing around one clear idea: Maltese books can be exciting, relevant and culturally important without feeling old-fashioned.

01Content

Authors

We also create content with authors, giving readers an opportunity to meet the people behind the books and understand the ideas, experiences and stories that inspired them.

02Brand Content

Events

Event content brings the wider publishing community into the brand. It captures launches, conversations and the energy around new books.

Founder-led content

Founder-led content gives the company a clear voice.

It allows Merlin Publishers to share its experience, explain the thinking behind the business and speak directly about the future of Maltese publishing.

Brand Content

Book content

Regular book content focuses on the stories themselves.

Rather than simply showing a cover, the content gives readers a reason to become interested in the characters, subjects and ideas inside.

Content Digital

Paid social · Static ads

Meta advertising

This is supported by paid advertising across Meta. Campaigns increase the reach of the content, introduce books to new audiences and turn attention into orders.