LJ Projects, a property developer in Malta.
Marketing strategyPerformance marketingMeta advertisingCampaign creativeContent strategyContent production
Across LJ Projects' Meta lead campaigns, Sharphawk generated 1,523 leads at an average cost per lead of EUR 8.15.
Selling property requires more than putting a development in front of a large audience.
Potential buyers need to understand the opportunity, trust the developer and feel confident enough to make an enquiry. This is especially important when the first contact comes from a paid advertisement.
LJ Projects needed to generate enquiries for individual developments while strengthening its wider position as a premium property developer in Malta.
The marketing therefore had to do two jobs at once: create demand for properties available now and build confidence in the company behind them.
We created a connected approach combining lead generation campaigns with ongoing brand and content work.
On the performance side, we planned and managed Meta lead campaigns around specific developments and sales opportunities. This included Azure Residences, developments in Swieqi and the resale of properties at ORA Residences.
We monitored performance and refined the campaigns to improve lead volume and cost.
Alongside the campaigns, we developed content designed to position LJ Projects as a premium developer. This included founder-led content, team content and on-site content showing developments, progress and the people behind the business.
This gave prospective buyers more than an advertisement. It gave them a clearer picture of the company they would be buying from.
On-site and development reels put the finish, the views and the build quality on screen, so buyers can see the standard before they visit.
The campaigns have also led to multiple properties being sold to people who first encountered LJ Projects as cold prospects.
Founder, team and on-site content present LJ Projects as an established developer with real people, active projects and clear standards.
Prospective buyers can learn more about the company and its developments before speaking to the sales team.
Paid campaigns generate enquiries while consistent content builds recognition and confidence around the LJ Projects brand.
