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info@sharphawk.comMalta · Dubai

Turning everyday food intocontent people want to watch

Client

eeetwell, a food brand making tasty, healthy and sustainable food, juices and smoothies using fresh and locally sourced ingredients.

Services

Content planning, mobile filming, short-form video production and editing.

15
Ready-to-publish reels
every month
eeetwell restaurant with a long table of autumn produce

The challenge

Food content moves quickly.

People want to see what is fresh, what is new and what they should try next. A few polished videos every few months are not enough to keep a food brand visible across social media.

eeetwell needed a steady supply of short-form content that felt fresh, appetising and recognisably theirs.

What we did

We built a monthly content production system around one clear output: fifteen ready-to-publish reels.

Weekly filming

Every month includes weekly filming sessions. We plan each session carefully so the team can capture more useful footage without slowing down restaurant operations.

Every side of the brand

The content covers products, ingredients, people, locations, behind-the-scenes moments and timely social media trends.

Original ideas and trends

Some videos are built around original concepts. Others respond quickly to formats and ideas already gaining attention online.

Short-form video

Products, people and locations

Summer fruit display with watermelon, mango and dragon fruit at an eeetwell event
eeetwell grilled chicken bowl among pumpkins and kale
Four eeetwell smoothie cans on a stand
eeetwell team member serving a customer
Hand holding an eeetwell protein ice cream
eeetwell shopfront sign
Tray of eeetwell tasting cups offered to guests
Launch table at eeetwell Żebbuġ with fruit and sunflowers
eeetwell salad bowls and fruit baskets on the counter
eeetwell T-shirt reading Food that fits your values
eeetwell projecting sign on the building
eeetwell butternut squash bowl next to the brand mascot
Guest posing with a watermelon slice for a phone photo
eeetwell grilled chicken bowl menu card among autumn produce
Summer table with fruit, sunflowers and Yumbox lunch boxes
eeetwell smoothie cans displayed among pumpkins and produce

The outcome

01

Repeatable production

A planned monthly system produces fifteen ready-to-publish reels.

02

Consistent visibility

The brand no longer relies on occasional shoots or last-minute ideas to stay active.

03

More relevant content

A steady production rhythm gives eeetwell enough content to respond to trends and keep showing customers something worth watching.

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