01Brand
Purpose first
Every artwork starts with the purpose of the campaign: an offer to push, a product to launch, a partner to feature or a moment in the calendar.
Client
CFC, Crispy Flavoured Chicken, a fried chicken brand in Malta.
Services
Creative direction, advertising artwork, campaign design and product launch creative.
1
Clear message
per artwork
per artwork
The challenge
Static advertising is easy to ignore.
Customers scroll quickly, feeds are crowded and every brand is competing for the same few seconds of attention.
CFC needed a consistent supply of advertising artworks that could make products stand out, communicate offers clearly and support regular campaigns and product launches.
Each design had to capture attention without losing sight of the message.
What we did
We create static artworks for CFC across paid advertising, product launches, promotional campaigns and everyday brand communication.
02Content
One visual concept
We then turn that message into a clear visual concept. A feast lit by festa fireworks. Fries that score. A football formation made of chicken.
03Digital
Ready for every placement
The same thinking runs through social feeds, Wolt and Bolt Food campaigns, bus shelters and stickers, in one recognisable style.
Launches, partnerships and seasonal moments
New products, partner brands and the moments Malta talks about.
Launches with KitKat, McCain, Zwiit and Puttinu Cares, festa season in Paceville and Paola, summer and the World Cup.
Beyond the feed
The same clear message on bus shelters, banners and stickers.
The outcome
01
Campaign-ready creative
CFC can launch products and campaigns with artwork designed to compete for attention.
02
Clearer communication
Each artwork is built around one clear message and one visual idea, rather than generic product imagery or too much information.
