01 · BrandBrand
We refined the brand so it looks as good online as the frames do in store.
Client
Lourdes Opticians, a leading provider of eyewear and eye care in Malta, with over 25 years of experience and an in-house clinic for eye tests.
Services
Branding, UX/UI, e-commerce website, paid social, social media management, influencer and UGC campaigns.
+112%
Revenue growth
The challenge
A respected name with 25 years behind it. A loyal customer base. And almost no presence online.
Lourdes was struggling to reach a younger, wider audience, and the business could only sell to people who walked through the door.
We took over social media and gave the brand one consistent look and voice across every post, Reel and ad, showing frames, sunglasses and eye care as part of everyday style.
Customers shared their own experiences, and local personalities wore and talked about their Lourdes frames.
The result is a brand people see as both a trusted optician and a fashion label.
The results
+112%Revenue growth
320kSocial media reach
€2.25Average cost per lead
+30%Monthly recurring revenue
