We developed a full-scale digital strategy tailored to expand Lourdes Opticians’ reach and enhance their customer engagement. The brand strategy was refined to establish a strong, recognisable identity that resonated with a diverse audience, positioning them as a modern and trusted provider of eye care and eyewear solutions. A major focus was enhancing their social media presence through carefully curated content that highlighted their products, services, and in-store experience. By incorporating engaging visuals, informative posts, and seasonal campaigns, we fostered a stronger connection between Lourdes Opticians and their audience. To further amplify their reach, we executed a targeted advertising strategy, optimising paid campaigns to attract new customers and promote key product offerings. User-generated content became a key part of the strategy, as we encouraged customers to share their eye-testing experiences online, creating an authentic community-driven presence. Additionally, we implemented influencer marketing collaborations, partnering with local personalities to showcase Lourdes Opticians' products to a broader demographic.